This chocolate is the BEST Non-dark chocolate I have ever tried. It tastes like a ginger-snap, graham cracker, turmeric, vanilla almond explosion in your mouth! The layers of flavor continue to unfold as it melts. When I give it to people, I make them stop, close their eyes and get lost in the unfolding flavors as they eat it. It is that good. And it's also good for you and stuff. Brain power.