Creator Brief — YES Cacao Tasting Flight

YES Cacao × Creators

You’re in. Here’s your mission.

You’ve got the Tasting Flight. Now make the internet taste it.

🎁 Your Tasting Flight

  • 1 × Endurance Bar — steady energy, no crash
  • 1 × Brain Power Bar — focus, but chocolate
  • 1 × Bliss Out Bar — the evening wind-down

Plus your brief card and a handwritten note. Film the unboxing — it’s your first clip.

🎬 Your 3 videos

One bar, one moment per video. Film vertical 9:16, 25–35 seconds each, captions burned in. Keep it real — polish kills trust.

1. Endurance — “2 P.M. Check-In”

Hook (first 3 sec): Clock reads ~2:00 p.m. Straight to camera: “POV: it’s 2 p.m. and you still have your morning energy.”

Beats: Morning flashback (bar with breakfast) → real afternoon clips — work, a walk, gym bag → to camera: “No crash to film, because there wasn’t one. That’s kind of the whole point.” Hold up the flight box.

On-screen text: “ONE BAR A DAY” → “STEADY > SPIKY”

CTA (say it out loud): “The 10-day supply — count the days with me.”

2. Brain Power — “Desk Drawer Reveal”

Hook (first 3 sec): Whisper in your office: “The founder’s desk-drawer secret, finally on camera.” Open the drawer — bars inside.

Beats: “Not mints. Not another supplement. Chocolate — functional chocolate — for focus blocks.” Taste on camera, genuine first reaction, read one line from the wrapper. Restack the drawer with the remaining bars.

On-screen text: “DESK DRAWER REVEAL” → “FOCUS, BUT CHOCOLATE”

CTA (say it out loud): “Stock your drawer — the 10-day and 15-day supplies.”

3. Bliss Out — “9 P.M. POV”

Hook (first 3 sec): Couch, bar already open, lights low: “POV: 9 p.m., lights low, brain finally quiet.”

Beats: Quick cuts of the routine — work closed, kettle, bar. Voiceover: “My wind-down used to be scrolling until I fell asleep holding my phone.” Slow section: break the bar, first bite, honest reaction. Flight box on the counter.

On-screen text: “3 EVENINGS IN” → “WIND-DOWN > DOOMSCROLL”

CTA (say it out loud): “Ten evenings. See what changes.”

🏆 The reward ladder

  1. 3 approved videos → free 10-day supply of your hero flavor.
  2. Top creators → the 12-bar Creator Kit + first dibs on new drops.
  3. Winners get whitelisted → your video runs as a YES Cacao ad, and you earn on performance.

✅ House rules

  • Do: first-person experience language — “my wind-down ritual,” “helps me stay in the work block.”
  • Do: only state ingredient facts printed on the label, exactly as written.
  • Don’t: claim a bar treats, cures, prevents, or diagnoses anything.
  • Don’t: before-and-after body imagery, or “are you tired all the time?”-style callouts.

A non-compliant claim in a video we boost becomes our ad problem, not just yours. When in doubt, describe the experience and the ritual.

📤 How to submit

  1. Film your unboxing — that’s clip one.
  2. Film your 3 videos (vertical 9:16, 25–35 sec, captions on).
  3. Upload all 3 in the Trybe app for approval before posting.
  4. We review within 48 hours. Approved? Post it, allow whitelisting, and claim your reward.

Steal these lines anywhere:

“Pioneers in functional chocolate.” · “Chocolate with purpose.” · “This yes stays winning.”

Questions? Message us in the Trybe app.
YES Cacao — Chocolate Powered Botanicals